Growing up in the suburbs of New York, Simi's passion for INTERIOR DESIGN started at an early age. She studied fashion business as well as Interior Design at New York City's FIT (Fashion Institute of Technology) and later opened 4 successful High-Fashion apparel boutiques in Miami Beach, Florida; all designed by Simi herself.
Through this experience, she discovered her true passion for developing beautiful, unique spaces. Simi and her creative team are passionate about design, and obsessed with creating a sense of calm and peace that is timeless and sophisticated, with a touch of luxury that makes every project exceptional.
Whether it's a home or business, her goal is to achieve maximum SERENITY in every space.